The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Year
#
One Show
Agency Rankings
BETC / Paris
Client
Title
Category
Award
Points
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Best of Branded Entertainment
Points: 90.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Active Engagement / Call to Action
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online
Points: 45.00
Unexpected Encounters
Agency: BETC / Paris + Lacoste / Paris
Client: Lacoste
Category: Craft / Photography
Points: 45.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Television & VOD / Over 60 Seconds - Single
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Digital & Online / Gaming
Points: 45.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Games / Gaming
Points: 45.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Brand Voice
Points: 21.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Stunts & Activations
Points: 3.00
The secret of Wakany
Agency: BETC / Paris + CANAL+ / Paris + Gum / Paris + Partizan / Paris
Client: CANAL+
Category: Production Design
Points: 3.00
Gender Swap
Agency: BETC / Paris + Women in Games / Paris
Client: Women in Games
Category: Gaming for Good
Points: 3.00
Grandma
Agency: BETC / Paris + Loto (French national lottery) / Paris + Gum / Paris + Sovage / Paris
Client: Loto (French national lottery)
Category: Television & VOD / 31-60 Seconds - Single
Points: 3.00
The Tattoo Duo Over
Agency: BETC / Paris + Duolingo / Paris + Voir Pictures / Paris
Client: Duolingo
Category: Social Media Post / Series
Points: 3.00
IĆ
Agency: BETC / Paris + Heetch / Paris + Gum / Paris
Client: Heetch
Category: Low Budget
Points: 3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Best of Branded Entertainment
Award:
2023 Branded Entertainment Best of Discipline Pencil
Points:
90.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Active Engagement / Call to Action
Award:
2023 Social Media Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online
Award:
2023 Public Relations Gold Pencil
Points:
45.00
Client:
Lacoste
Title:
Unexpected Encounters
Category:
Craft / Photography
Award:
2023 Out of Home Gold Pencil
Points:
45.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Television & VOD / Over 60 Seconds - Single
Award:
2023 Film & Video Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Digital & Online / Gaming
Award:
2023 Direct Marketing Gold Pencil
Points:
45.00
Client:
Women in Games
Title:
Gender Swap
Category:
Games / Gaming
Award:
2023 Branded Entertainment Gold Pencil
Points:
45.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Brand Voice
Award:
2023 Public Relations Silver Pencil
Points:
21.00
Client:
Women in Games
Title:
Gender Swap
Category:
Stunts & Activations
Award:
2023 Social Media Merit Award
Points:
3.00
Client:
CANAL+
Title:
The secret of Wakany
Category:
Production Design
Award:
2023 Moving Image Craft & Production Merit Award
Points:
3.00
Client:
Women in Games
Title:
Gender Swap
Category:
Gaming for Good
Award:
2023 Gaming Merit Award
Points:
3.00
Client:
Loto (French national lottery)
Title:
Grandma
Category:
Television & VOD / 31-60 Seconds - Single
Award:
2023 Film & Video Merit Award
Points:
3.00
Client:
Duolingo
Title:
The Tattoo Duo Over
Category:
Social Media Post / Series
Award:
2023 Direct Marketing Merit Award
Points:
3.00